How Parami Uses Personal Crypto Advertising Preference (PCAP) to Enhance its AD Privacy Layer
Over time, the internet has evolved into an integral component of our daily life. However, as technology advances, the issue of large tech companies and other parties illegally tampering with and collecting user data without their knowledge and selling it to other parties who might require it has become more prevalent. The importance of safeguarding user information has never been overstated. Files, databases, accounts, and networks were commonly collected.
Firms and individuals have devised a variety of methods to protect users’ data, including data security, internet regulation, and so on. Effective data security employs a set of controls, applications, and strategies that determine the value of different datasets and apply the most appropriate security restrictions.
It considers the sensitivity of various datasets as well as the regulatory compliance obligations that go along with them. Data security, like other cybersecurity postures such as perimeter and file security, isn’t the be-all and end-all for keeping hackers away. Data security, on the other hand, is one of several important strategies for assessing risks and lowering the risk associated with data storage and handling.
Despite all of this, hackers and third parties continue to infiltrate public data. Finding a long-term solution to the problem continues to be a source of concern. Then came Web3, which is the next step in the growth of the internet, where users manage websites, applications, and services.
Before the internet’s early days, when websites had limited capability. The majority of the content ingested by users came from websites. You may have had a personal website, but it was static. Except for a guestbook where users may write their name and a quick note, there was minimal interactivity. Web 2.0 was created to remedy the problem by providing developers more power. The shift only empowers the host and developers to control users’ information, rights and make a fortune out of it. Public data is still susceptible to unauthorized elements.
Data privacy has been a critical component of any program in recent years, with businesses like Facebook facing enormous backlash from governments for failing to protect users’ data and identities. Even though blockchain applications have “anonymous transactions,” a trace can be built, making anonymity useless. Furthermore, most applications earn on the sale and use of their users’ data, but they rarely share these revenues with their users.
The Parami AD 3.0 architecture provides solutions to these issues with its trust-free protocol, which is a vital step in increasing global Web 3.0 acceptance rates.
To restore power and control to the people, Parami, a Web3 advertising protocol, aims to empower users and recover the wealth they generate. They improve their ad privacy and protection by using a Personal Crypto Advertising Preference (PCAP). Parami is a precursor in the personal data area and privacy protocols on the blockchain, ensuring that users retain complete control over their personal identity and data. As a result, they create privacy protocols, which enable users to achieve complete control over their data and identity and increase platform user acquisition.
The Parami Protocol
The Parami protocol is a next-generation digital advertising ecosystem built on three transformational technologies: Substrate blockchain development receptacle, Polkadot cross-chain innovation, and InterPlanetary File System (IPFS) distributed storage technology. For Web 3.0, Parami Protocol developed an AD 3.0 paradigm power relay chain. It’s a protocol stack for creating a tokenized, user-centric advertising ecosystem. It serves all the other parachains in Polkadot/Kusama through a relay chain as a parachain built on Substrate.
It helps to create a leap-forward upgrade of the original advertising system, from information interaction to value interaction, by constructing a user-centered next-generation general advertising model (advertiser and Fully equal value interaction between users). The user’s self-sovereign identification will become a regular feature of Parami’s “trustless” network, and it will be able to monetize personal attention, re-measure the worth of their attention, and match this value with advertisers’ readiness to pay.
Parami AD Privacy
The AD Privacy Layer provides users an advertising privacy management service in the form of a PCAP document associated with the user’s Decentralized Identity (DID). The PCAP document is used for both payment and user preference data. The data that has been kept can be used, but it cannot be viewed.
Parami’s AD 3.0 paradigm for Web 3 applications, on the blockchain, gives users democratized data possibilities. Its purpose is to deliver a human-centric privacy-preserving network in which users are smartly paid for their attention and data while their sovereign identity is maintained on a trust-free basis. The Zero-Knowledge Proof (ZKP) algorithm is used to ensure that users receive the rewards they are entitled to. To decide the reward, the ZKP generates the relevant proof and verifies it on-chain.
As we have never seen before, the Parami Protocol enables users with the capacity to reassess the value of their attention and convert it into assets, connecting this asset with advertisers’ readiness to pay for it. This is the whole idea behind Parami Innovation. Since users’ privacy and identification have been their primary focus, Parami uses Decentralized Identity (DID) networks and Zero-Knowledge Proof (ZKP) protocols to achieve that. Parami DID is a self-owned identity with privacy protection and safe transaction functionality provided by blockchain technology.
Get to know more about the project:
Official Website: https://parami.io/
Discord Community: https://discord.gg/bxFuekgvYJ
Medium Blog: https://paramiprotocol.medium.com/
Telegram Community: https://t.me/ParamiProtocolEN