GEMSTRA: THE FUTURE INFLUENCER & KOL ECONOMY.

4 min readApr 11, 2019

Businesses of today are looking to connect with influencers. Gemstra will serve as the de-facto infrastructure to manage and support all things influencer commerce under one roof; from the managing of products to tracking commissions, chatter and metrics. An Influencer Commerce ecosystem where influencers are championed to be themselves, have fun and shine like the GEMS they are.

The ASTRA platform is going to revolutionize social selling by democratizing data and allowing social sellers to to be in control of not only their data, but also who they sell for.

Gemstra associates businesses with influencers and KOLs to drive sales through a blockchain-empowered biological system. Influencer commerce is developing quickly as web based life has assumed control over the world by tempest. About $10Bn will be paid to influencers and KOLs for advertising by 2020 - a number that is developing 20% year-over-year. Gemstra is building up a suite of modules on a blockchain-based foundation so businesses and influencers and KOLs can without much of a stretch cooperate. The GEMS token gives administration through staking components to advance decency among businesses and influencers and KOLs. The GEMS token is likewise the default installment and reward token. By making it simple for businesses and influencers to connect fairly, Gemstra opens influencer and KOL commerce for the $24 Trillion worldwide retail economy. The group is contained veteran shopper web officials and technologists that have just propelled a demonstrated business under Gemstra Boutiques and most as of late propelled an alpha of their leader dapp module called Knowy — a first-of-kind survey stage that makes audits legitimate through social notoriety. Gemstra’s vision is to empower people by redistributing consumer profit back to them for their social influence.

ABOUT THE GEMSTRA’S REVENUE MODEL

Boutiques Marketplace is a foundation operated Business in the ASTRA Platform. Gemstra earns approximately 15% of sales volume transacted in Boutiques. The ASTRA Platform is a smart contract platform that serves as infrastructure for influencer commerce transactions. Gemstra earns 1–2% in tolls and monthly fees from Businesses and Brands using ASTRA.

This has an aggressive growth plan in the first five years. Growth in years 1–3 (2019~2021) will happen predominantly on Boutiques (on track for $5.5 Million ARR by end of 2018, $20 Million ARR by end of 2019, $100 Million ARR by end of 2020, and >$250 Million ARR by end of 2021).

ASTRA sales volume will begin in 2020 with Gemstra’s first Businesses added to the ecosystem. Businesses have existing customers and loyalists they can activate for influencer commerce, thus able to grow quickly in volume by crossing over influencers to sellers. Volume anticipated in 2020 is very low but will grow quickly into nearly 40 Businesses expected by 2022 crossing over $1 Billion in sales volume collectively.

Tokenized with GEMS provides a framework of governance, reward, and payment for over 600 million potential Influencers seeking to engage with Businesses.

Token Ticker: GEMS

Pre-Sale Period: 04/15/2019 noon — 06/30/2019 noon

Token Sale Period: 08/01/2019 noon — 08/14/2019 noon

Country: Cayman Islands

Type: ICO

Platform: Ethereum

Token price: 0.0001 ETH

Softcap: 8,000,000 USD (fiat)

Hardcap: 25,000,000 USD (fiat)

Bonus: Available

In conclusion, the GEMS token will reduce friction and improve/facilitate cross-border transactions as a more efficient payment system for rewards, commission, bonus, bounty, and goods. GEMS will also provide a governance ecosystem that democratizes the model for businesses and influencers, providing a framework for actors in the Influencer/KOL economy to participate in defining the economy.